Sep 21, 2010

Brand in focus: Versace

The first Versace boutique was opened in 1978 and its popularity was immediate.  Now-a-days Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes Luxury clothing, Accessories, Fragrances, Make up and Home furnishings under the various brands of the Versace Group.  
Gianni Versace was killed by Andrew Cunanan on July 15, 1997. His sister Donatella Versace, formerly vice-president, then stepped in as creative director of Versace and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace also owns 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last “say” of the sale and other important details in the Versace clothing line. Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace. In addition to these businesses they are also operates a hotel, the Palazzo Versace. 
There are several product lines which make up Versace. They are: Gianni Versace Couture, Versace Jeans Couture, Versace Home Collection, versus and Versace Collection. Gianni Versace Couture, which contains high-end, often handmade apparel, jewelry, watches, fragrances, cosmetics and home furnishings, is the House's main line. Donatella Versace directly heads this line and designs a vast amount of the items. This label has been renamed simply Versace due to Gianni Versace's death, the other Versace label named Versace Collection is the second high-end line of the group and is designed toward younger more fashioned people, the logo is discreet and consist in a hollowed V surrounded by the classic Greek frieze or is signed in all word with the word "collection" written smaller in black at the bottom line of the name Versace in Hollowed letters or in white. The Versace Sport line has been stopped in 2008 due to large counterfeiting of this line, damaging the Versace brand image. 
Versace Jeans Couture, a casual clothing line, focuses on informal clothing and high-end denim and classic Gianni Versace print shirts. It is readily available and comparably affordable. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops. Versace Sport encompassed active wear and accessories. The name was often printed on t-shirts. 
Versace eyeglasses are part of the Versace collection and manufactured under license by the Luxottica group.[2] They are as famous as all Versace lines and they are quite different in comparison with the eyeglasses offered by the competing designers. They come in various forms and designs but they tend to have frames with softer angles. Versace eyeglasses add to the wearer's personality and image with their simplicity and elegance. They are the preferred accessory for a wide variety of people, with different personalities and face shapes. Moreover, the Versace frames are smaller and rounded than other designer frames which increase their potential on the market.
Versace watches line is produced under license agreement in Switzerland. Versace perfumes and home interior are also available in world’s top fashion industry. Recently, In 2010 Versace unveiled the first Versace mobile phone, the Versace unique, also the first ever 'luxury' multi-media, sapphire-crystal touch screen mobile phone. It comes in a variety of colors, from grey mink to hot pink, lilac to pop red, and costs from $5,600 to $16,000, depending on the trims, available in stainless steel or solid gold. The interior software was done by Modelabs and LG. It is hand-assembled in France, and available only in select Versace boutiques.

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