Jan 29, 2013

Creative Advertisement: Branding Strategies

It is important to know for advertiser and marketer that buying begins in the customers’ minds before the actual transaction happened. So, the crucial element is capturing the mind of the customers for those products or services came in existence. There are too many advertising strategies that are in implementation phase currently all over the world but the fruitful are as following: 
  • Use familiar objects with unfamiliar relationships: A man kissing a lion!
  • Use people: people love to talk about other people! 
  • Use Babies but be very careful: A symbol of trust, love, care, innocence, and beauty! 
  • Use humorous image: grab fun to attract target audience! 
  • Use sexy shoots: where it is suitable and possible too! 
  • Use dangerous situations: As a tool of amaze and learning! 
  • Use product or service itself: To highlight possibilities of its use! 
  • Use celebrity along with product or service: For celebrity fan to follow it!
  • Use people desires: It provokes them to utilize the product to fulfill them! 
  • Use before and after pictures: To gain customer’s faith for product!
Remember that advertising is a tool and strategy to talk with the target audience and provide them an opportunity to find out solution of their problems. Hence, as a marketer it is one’s prime objective and duty to talk with buyers more about the product, its functionality, and additional or value added benefits other than fun, appealing, action etc. 
For any buyer the prime four reasons to buy a product is motivation to fulfill a need, want, desire and to overcome a fear. Advertising is a way to convince people about a particular product or service so that they should consider it seriously when a buying situation occurs, no matters where and when.
However, an advertising message should be attractive, unique, and must grab people attention so that they notice it. A message should be in the form of a small sentence so that they get it in just a glance over it. Moreover, it should be delivered in a most persuasive way so that buyers consider it seriously. And for that reason one can utilize the one among ten highlighted ways for it.
In epitome, one should not apply a strategy blindly as it required a deep understanding about the product and its functionality other than the problems for them, it is a remedy. Thus, it is better for one to hire a professional marketing expert to do branding for them likewise.

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