tag:blogger.com,1999:blog-74255824765294559292024-03-08T12:26:29.289-08:00Online Marketing Icons - Seek, Learn & Share Marketing Knowledge - Smart Branding StrategiesHow consumers think about your brand relative to your competitors? Get complete knowledge of marketing and brand management. OnlineMarketingIcons.com helps you in creating <a href="http://www.onlinemarketingicon.com/">smart marketing strategies</a>, managing your brand reputation online, measuring your brand equity and evaluating your brand's strengths and weaknesses. Be a smart marketer.Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.comBlogger144125tag:blogger.com,1999:blog-7425582476529455929.post-64838015151789154262014-01-08T16:32:00.000-08:002016-05-09T08:16:15.358-07:00Fresh Trends in Online Marketing
Firstly, Designing is a crucial part for online brand building. Focus on great design to speak to your audience via online. Remember big brands specially Pinterest how quickly it grows online. Do attention in designing of website, ads and all that matters for the customers.
Second, Mobile: worldwide 5 billion are approximately mobile users in which nearly 1 billion are the smart phoneFaheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com1Lahore, Pakistan31.54505 74.34068300000001331.1117675 73.695236000000008 31.9783325 74.986130000000017tag:blogger.com,1999:blog-7425582476529455929.post-35522232371929472782013-12-05T06:38:00.000-08:002016-05-09T08:17:18.088-07:00Apple Strategic Marketing Strategies
Apple tracks mostly in its strategic marketing a few tactics like ignore the criticism, turn the
simple into something stylish, premium price, communicate in easy language that everyone
understands, enhance customer experience, community building, and product become the brand.
All above are the strategic marketing paths derived by Apple, however, among all premium price
strategy is Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068300000001331.1117675 73.695236000000008 31.9783325 74.986130000000017tag:blogger.com,1999:blog-7425582476529455929.post-68767930854830270632013-09-16T16:48:00.000-07:002016-05-09T08:16:54.788-07:00ZMOT - Advance Branding Strategies’ Milestone
ZMOT stands for Zero Moment of Truth. It’s just like for customers FMOT – First Moment of Truth and SMOT – Second Moment of Truth. It is for help in decision making process while they are going to purchase a product or want to adopt a service. All of us no matters know marketing or not by their terminologies but its right that we have knowledge about marketplaces and markets. We precisely Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068300000001331.1117675 73.695236000000008 31.9783325 74.986130000000017tag:blogger.com,1999:blog-7425582476529455929.post-68228713530034755272013-01-29T13:55:00.001-08:002016-05-09T08:17:46.977-07:00Creative Advertisement: Branding Strategies
It is important to know for advertiser and marketer that buying begins in the customers’ minds before the actual transaction happened. So, the crucial element is capturing the mind of the customers for those products or services came in existence. There are too many advertising strategies that are in implementation phase currently all over the world but the fruitful are as following:
Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com2Lahore, Pakistan31.54505 74.34068300000001331.1117675 73.695236000000008 31.9783325 74.986130000000017tag:blogger.com,1999:blog-7425582476529455929.post-7009449440350341382013-01-20T14:33:00.001-08:002016-05-09T08:18:02.462-07:00A Worthy Replacement of 4P’s to 4C’s in Marketing Strategies
The 4P's of marketing have replaced by the 4C's. Product by CONSUMER needs and wants, Price by COST to satisfy consumers, Place by CONVENIENCE to buy, and Promotion by COMMUNICATION. Hence, the roots of the 4C’s of marketing can be traced back to the classical 4P’s marketing mix. And in it the focus has shifted from a consumer transactional view-point to a consumer relationship viewpoint and Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068300000001331.1117675 73.695236000000008 31.9783325 74.986130000000017tag:blogger.com,1999:blog-7425582476529455929.post-9512802400223875352012-06-14T12:41:00.000-07:002012-06-14T14:03:03.603-07:00Niche Branding Strategies: Identifying a Good Niche Segment
A niche is a small, focused target market for one’s services that can be very beneficial to the business. It will help business to focus on clients and identify the services that one can offer. To develop deep expertise in a single area and "niching" will help one to raise business rates and create a successful one. But to maximize the benefits one must to make it sure that it is selecting aFaheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com2Lahore, Pakistan31.54505 74.34068331.3285385 74.024826 31.7615615 74.656539999999993tag:blogger.com,1999:blog-7425582476529455929.post-27355661188179388822012-06-09T13:19:00.003-07:002012-06-09T14:24:32.702-07:00Top 3 Ways To Add Long Term Weight To Your Brand
This article explores the techniques and initiatives available to businesses which will enable them to develop and strengthen their brand, both in their niche market as well as generally.
Brand Development
Whether you are the CEO of a multinational corporation, owner of a small start-up business, or a self-employed trader, the identity and strength of your brand will undoubtedly be Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com3Lahore, Pakistan31.54505 74.34068331.3285385 74.024826 31.7615615 74.656539999999993tag:blogger.com,1999:blog-7425582476529455929.post-55938272403929960332012-05-08T15:19:00.001-07:002012-05-08T15:25:29.484-07:00Impact of Logo & Tag Lines on Visual Branding Strategies
Why a competitor's business gets more attention than ones? The answer just may have to do with the elements that go into how memorable the business and that has to do with branding. For this particular scenario think of branding as predefining statement “what a company is all about in the minds of its clients”. Good branding differentiates one product and services in a positive way that Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com1Lahore, Pakistan31.54505 74.34068331.3285385 74.024826 31.7615615 74.656539999999993tag:blogger.com,1999:blog-7425582476529455929.post-91258838671819761642012-04-18T16:16:00.002-07:002012-04-18T16:49:44.696-07:00Brands, Branding Experts & Branding StrategiesThe value to businesses of owning strong brands is incontestable. Brands that keep their promise attract loyal buyers who will return to them at regular intervals. Thus brands, with their ability to secure income, can be classed as productive assets in exactly the same way as any other, more traditional assets of a business plant, equipment, investments and so on.The durability of brands, the Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068331.3285385 74.024826 31.7615615 74.656539999999993tag:blogger.com,1999:blog-7425582476529455929.post-78954391233364478932012-02-14T13:30:00.000-08:002012-02-14T13:35:28.076-08:00Ideas to Branding Strategies through TaglineA brand tagline is a key factor in brand strategy decisions. A tagline is something that concisely and powerfully communicates the brand’s promise is one of the quickest, easiest and least expensive ways to communicate the brand’s new position to internal and external audiences. It should consistently accompany the brand’s logo in situations outlined by the brand architecture. Developing brand Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com2Lahore, Pakistan31.54505 74.34068300000001331.421176 74.16512250000001 31.668924 74.516243500000016tag:blogger.com,1999:blog-7425582476529455929.post-43663767079523301532012-02-10T15:27:00.000-08:002012-02-10T15:31:07.097-08:00How to Make a Lasting Impression at Marketing EventsTrying to be creative when devising your marketing plans for the year can be challenging but, if you're looking for something unique that might really help boost your brand awareness, it is worthwhile considering taking part in marketing events.These public occasions give you the opportunity to tap into areas of the market that are still unfamiliar to your company or campaigns - plus, you can Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068300000001331.421176 74.16512250000001 31.668924 74.516243500000016tag:blogger.com,1999:blog-7425582476529455929.post-62864375929396100302012-02-05T15:08:00.000-08:002012-02-05T15:15:21.239-08:00Strategic Branding Keys To Ensure Business SuccessOne needs to clearly define strategic focus and marketing vision for business. Next is to develop the IMC (Integrated Marketing Communication) plan that incorporates and integrates the key strategies for advertising, marketing, and public relations. Then define the target market of business. After this draw down the marketing objectives and strategies by keeping in mind the target market. In Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com1Lahore, Pakistan31.54505 74.34068300000001331.421176 74.16512250000001 31.668924 74.516243500000016tag:blogger.com,1999:blog-7425582476529455929.post-30241426701411085772012-01-19T12:57:00.000-08:002012-01-19T13:08:26.408-08:00SOPA & PIPA: Online Copyright Laws for AmericanThe two terminologies are stand for “stop online piracy act” and “protect internet product act” respectively. It is a bill presented by United States House of Representatives. Behind this the logics are as: stoppage by law of online piracy and protecting the intellectual property of Americans, Saving of online revenues that are going to the foreign parties and above all enlarging of Americans’ Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0tag:blogger.com,1999:blog-7425582476529455929.post-21389379844100862752011-12-08T13:39:00.000-08:002011-12-08T13:54:26.550-08:00Talkable Brands Invention via Conceptual Framework of Word-of-MouthWord of mouth (WOM) is the easy language means as: a process in which consumers promoting a product, service or brand to friends, family, colleagues or others. Word of mouth typically refers to verbal communication but also has come to mean now-a-days like online buzz through e-mail, social networks, blogs and instant text messaging. The conceptual framework of WOMM (Word of mouth marketing) has Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com1tag:blogger.com,1999:blog-7425582476529455929.post-8342223342184434682011-10-27T13:35:00.000-07:002011-10-27T13:41:35.129-07:00A Factual Branding Strategies Concept ClarityA branding strategy is that origins from customer relationship management. At commencement it should be the core of all investor and public relations, sales, customer services, and initial advertising. When the budget permits the branding strategy can become the groundwork for superior marketing communications such as multimedia advertising, direct mail. Trade shows, and expanded public relationsFaheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0tag:blogger.com,1999:blog-7425582476529455929.post-14070013351993021762011-09-29T14:45:00.001-07:002011-09-29T15:00:13.919-07:00McDonalds: Long-Term Branding Strategies from 1940 to 2011!In 1940’s, Dick and Mac McDonald were searching for a way to improve their little drive-in restaurant business in California. They ditched their 25-item barbecue menu in favor of a limited menu of just nine items: hamburger, cheeseburger, three soft-drink flavors, milk, coffee, potato chips, and pie, with French fries and milkshakes. Word of their success spread quickly, and a cover article on Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068300000001331.421176 74.16512250000001 31.668924 74.516243500000016tag:blogger.com,1999:blog-7425582476529455929.post-90679385800458980712011-09-27T14:55:00.000-07:002011-09-27T15:31:15.554-07:00Brands Are Relationship Facilitators In Consumers’ Minds & Markets!There are two types of relationship developed through brands. First is a direct relationship between consumers and brands and the second is relationship of consumer with other consumers using the same brands. The brand is just like a human personality which has characteristics as human so that identification can be easy for consumers-it is just of my type!Brands sometimes facilitate the Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068300000001331.421176 74.16512250000001 31.668924 74.516243500000016tag:blogger.com,1999:blog-7425582476529455929.post-53380617066104716802011-09-24T06:36:00.000-07:002011-09-24T06:45:24.467-07:00L’Oreal – Complete Beauty RangeL'Oreal Group is the world’s number one cosmetics company with an impressive portfolio of over 17 international brands and 20 consecutive years of double-digit growth in pre-tax profit. Cosmetics sales reached over 14 billion euro in 2004. Present in 130 countries, the Group employs over 52,000 people from 100 nationalities. Philanthropy at L’Oreal is a commitment that has a global reach, Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0tag:blogger.com,1999:blog-7425582476529455929.post-23031303249578048952011-09-17T13:31:00.000-07:002011-09-17T13:39:05.861-07:00Corporate Branding StrategiesIt mainly contains the following elements; corporate culture; corporate behavior; market condition and strategies; product and services; and communication and design. Other than this the thing that must be considered in the process is the sequence such as: strategy formulation; culture-change; effective corporate communication; articulating a corporate strategy; articulating/changing the Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com1Lahore, Pakistan31.54505 74.34068300000001331.421176 74.16512250000001 31.668924 74.516243500000016tag:blogger.com,1999:blog-7425582476529455929.post-88044458484625454152011-09-13T15:49:00.000-07:002011-09-13T15:59:45.913-07:00Branding Strategies Through Customers’ Minds!Information gathering through listening; Listening is a form of information gathering which allows you to take in the data, process and abstract meaning out of the dialogue. In a typical conversation people tend to wait for their turn to talk rather than actually absorbing the meaning of the words. Remember, people don’t care what you have to say unless one show how much one care about what they Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0tag:blogger.com,1999:blog-7425582476529455929.post-34672032538824487782011-09-12T14:41:00.000-07:002011-09-12T15:53:21.784-07:00Fundamental steps in Developing Branding StrategiesDefine basic brand architecture; it commence from the core purpose, vision, mission, position, values and character. Organization always focuses on what it does best and then communicated its inimitable strengths through consistency.
Well Define Business Model of Brand; supports and challenge business model to maximize the potential within different brands health. Think of personal brands like Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0Lahore, Pakistan31.54505 74.34068300000001331.421176 74.16512250000001 31.668924 74.516243500000016tag:blogger.com,1999:blog-7425582476529455929.post-86574115845013178222011-08-25T14:22:00.000-07:002011-08-25T14:54:32.525-07:00Brand Portfolio Establishment In Branding StrategiesBrand blurring is a common problem at many companies, but it’s not the only one. Brand portfolios often bloat, fragmenting marketing resources and destroying economies of scale. Management time is frequently eaten up with refereeing brand usage. And brands sometimes get lost in large portfolios. The challenge is that the processes for managing brand portfolios have not grown at the same pace as Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0tag:blogger.com,1999:blog-7425582476529455929.post-62922934074206224842011-08-23T00:46:00.000-07:002011-08-23T02:15:35.833-07:00Brand Activation: A Process of Business Re-definitionBrand activation is looking deeper into the possibilities within the brand, its strategy and position to find assets that have relevant consequences for the whole company. Brand ambassador is one among them. An active brand offers products and services that deliver on the brand position. It meets the customer in a personal manner closely related to the position. But brand activation is also Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0tag:blogger.com,1999:blog-7425582476529455929.post-74702624937621908312011-08-20T00:32:00.000-07:002011-08-20T00:55:00.810-07:00Employees as Brand Ambassadors Help Branding Strategies In Three WaysFirst, “Brand ambassadors” may be the single most important thing retailers and manufacturers can do to ensure a shopping experience that converts shoppers into customers. But they act in the form of high-quality, well-trained people work as in-store faces. Currently Quality personnel are critical issue. In a majority of markets, samplers are supplied by small, local employment agencies that haveFaheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0tag:blogger.com,1999:blog-7425582476529455929.post-46734954246192693992011-08-17T12:14:00.000-07:002011-08-17T12:35:30.160-07:00Brand Image As Enhancing Organizational Branding StrategiesA brand is probably small businesses’ most valuable asset. Whether an organization is selling to consumers or businesses, a brand image is critical. It doesn’t require a huge financial commitment just a diligence across everything company does in industry with a little creativity. Noticeable commitments there are as: Organization must know about its target market inside and out and try to create Faheemhttp://www.blogger.com/profile/10134499424734808271noreply@blogger.com0