

Here's how to develop a Unique Selling Proposition (USP) and use it to power up product sales:
- Put yourself in your customer's shoes
Too often, entrepreneurs fall in love with their product or service and forget that it is the customer's needs, not their own, that they must satisfy. Step back from business daily operations and carefully scrutinize what customers really want.
- Know what motivates your customers' behavior and buying decisions
Effective marketing requires to business be an amateur psychologist. One need to know what drives and motivates customers. Go beyond the traditional Customer Demographic, such as age, gender, race, income and geographic location that most businesses collect to analyze their sales trends.
- Uncover the real reasons customers buy your product instead of a competitor's
As ones’ business grows, he will be able to ask best source of information. Many retailers routinely drop into their competitors' stores to see what and how they are selling.
Finally, Brand Positioning affects every aspect of a product Communication. Positioning is the basis for all business communications such as packaging, product design, sales promotions, advertising, and public relations. Everything one for its business do must reinforce that position otherwise it just undermine all marketing efforts and sow confusion instead of confidence. One must choose the right position, for now and down the road. Successful business ownership is not about having a unique product or service; it's about making your product stand out even in a market filled with similar items.
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