Nov 30, 2010

Strategy to create a successful Slogan

The slogans are used to make the product memorable to the public. The long standing belief is that a product with a memorable slogan will be purchased more than other similar products. The reason behind this is that people will recall a product with a slogan over a product without one. Creating successful slogans follows a particular set of steps. The initial step is getting to know the client and their goal for this new slogan. This means one will have to identify the unique qualities of the company or product being marketed. A focus on the company’s strengths is also important in the development of a slogan.
It may help at this stage to brainstorm a list of words that describe the company. The more words one can produce the more options one has for creation of a slogan. Having someone on an advertising and marketing team to share this list and possibly create additional descriptions may be helpful. The subsequent step builds on the first. The company’s strengths now have to be used when brainstorming ideas for slogans. This is one of the most difficult parts of creating a successful slogan. The ideas generated should focus on the strengths while attempting to be catchy and memorable. Using the previously generated list of describing words may be helpful in creating possible slogans. Taking Brand Initiative
After a substantial list of possible slogans has been developed it is best to type them into word processing software. Often times, seeing a slogan in print can give more information about its possible success. This is where the marketing team can polish the possible slogans and perfect them. Using the narrowed and perfected list of slogans, it is again time to present them to fellow employees. It is always best to ask for advice from other branding agents because they have experience in this area. They can give final thoughts and suggestions prior to pitching the slogan to the clients. The final step is to meet with the clients and present the selected slogan for their approval. It may be a good idea to have a couple of choice slogans in reserve so the company may have additional options in the event they are not happy with the selected slogan. Zag: The Number One Strategy of High-Performance Brands
Many people believe slogans must rhyme or use humor. This is not quite true. Successful slogans can be serious or even just use one word. Creating successful slogans requires a special art. Many online websites offer programs to develop catchy phrases businesses can use for their slogan. Advertising companies offer the development of slogans for a fee. These companies are well versed in how to create successful slogans for companies, their product, their website, and all other businesses needs as necessary.

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