

With the change through the globalization, organizations play an increasing role in community and have a greater impact on society. People in the dual role as consumer and citizen will expect companies to use their power and influence wisely to meet the needs more effectively. It’s about corporate responsibility. It enables an organization to build loyalty amongst the shareholders, expand strong global affiliations and relationships with the government, pierce new markets, and engender positive publicity.
An organization ideally carry on with a cause related marketing mission with some of the key success factors as are given below:
- Assess organization's values and current image
- Note down the objectives clearly
- Short or long term relationship strategies
- Get organization geared for the challenge in these relationship
- Visualize the results ahead of time in advance
- Consumers want socially responsible organizations so go for it
- Positive image makes a difference
- Build a human interaction possibly to the whole event
- Reliability is key
- Have a campaign-able idea
- A significant ad and communication budget required
- Monitor the results closely
- Trust is the relationships but keep a contingency plan
in place