

The following chart will help company discover the level of branded leadership within an organization. As a prerequisite to building a leadership brand, firms must master what we call the Leadership Code. Roughly speaking, the code consists of these requirements: First, leaders must master strategy
; they need to have a point of view about the future and be able to position the firm for continued success with customers. Next, they must be able to execute, which means they must be able to build organizational systems
that work, to deliver results, and to make change happen. Additionally, they must manage today’s talent
, knowing how to motivate, engage, and communicate with employees. They must also find ways to develop tomorrow’s talent and groom employees for future leadership. Finally, they must show personal proficiency
demonstrating an ability to learn, act with integrity, exercise social and emotional intelligence
, make bold decisions, and engender trust
.

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