Branding is a complex process. It is the creation and development of a specific identity for a company, product, commodity
, group, or person. Branding is the process by which a brand comes to be. A brand is many, many things, but it is never an accident. Branding strategies fall into three categories: 1) Advertising, 2) Marketing, and 3) Public Relations.

Public relations are as if advertising is the juggernaut of public attention, public relations is the stealth bomber. PR
generates publicity for the brand, helps solidify the public’s opinion of the brand, and defines the brand all without being perceived by the public. Without public relations, it would be impossible to create a truly world-class brand, no matter what the budget
or how exciting the product.

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