Information gathering through listening; Listening
is a form of information gathering which allows you to take in the data, process and abstract meaning out of the dialogue. In a typical conversation people tend to wait for their turn to talk rather than actually absorbing the meaning of the words. Remember, people don’t care what you have to say unless one show how much one care about what they have to say and how they feel. Yes, how they feel is where the connection point
can be made. This is why great sales people always listen first and ask questions later allowing their prospects
to fully understand them emotionally.


This is the part where traditional business owners have a hard time letting go of what they perceive as high value in their knowledge. It’s indicative that most “modern” businesses realize that customers respond more to an emotional connection, thus it’s not about selling but educating. Businesses are quick to tell people what they have but forget that their prospects are in different stage of the buying cycle
. It’s important to speak the language that they understand and values which is why organizations need to focus on their needs. Simply all business or branding strategies are for the customers, around the customers, and through the customers.
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