L'Oreal Group is the world’s number one cosmetics company with an impressive portfolio of over 17 international brands and 20 consecutive years of double-digit growth in pre-tax profit. Cosmetics sales reached over 14 billion euro in 2004. Present in 130 countries, the Group employs over 52,000 people from 100 nationalities. Philanthropy at L’Oreal is a commitment that has a global reach, with L’Oreal brands and subsidiaries supporting hundreds of projects worldwide.
It also which reflect company purpose and values: Promotion of scientific research, particularly through the L’Oreal-UNESCO ‘For Women in Science’ programme, a joint initiative with UNESCO, now running for 13 years, and extending to 103 countries, Restoring appearance, which is a recognized factor in building self-esteem and social wellbeing. The restorative surgery programme Operations carried out with a company Medicines du Monde that illustrates this, as does the donation of personal care and beauty products by group brands, Education and occupational integration, particularly in the beauty professions.
L’Oreal operates through four divisions: Consumer Products Division, Professional Products Division, Active Cosmetics Division, and Luxury Products Division. L’Oreal has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. In 1972, L'Oreal unveiled the first TV ads for the "I'm Worth It" campaign for Preference hair color which would help boost sales. The company's acquisitions have led to significant growth which includes: Redken in 1993, Maybelline in 1996, Soft Sheen in 1998, Matrix, Kiehl's and Carson in 2000, ARTec in 2002 and Skin Ceuticals in 2005. Cosmair would become a wholly owned subsidiary of L'Oreal SA Paris in 1994.
L’Oreal got its start in the hair-color business, but the company soon branched out into other beauty products. The Group today markets over 500 brands and more than 2,000 products in all sectors of the beauty business: e.g. hair color, permanents, styling aids, cleaners and fragrances and body cosmetics. These products are found in all distribution channels, from hair salons and perfumeries to hyper and supermarkets, health and beauty outlets and direct mail.
L’Oreal Professional products include: Kerasotes, Matrix, Redken and Luo Color. They are used by hairdressers and cosmeticians all over the world. Consumer Products Division markets its products through mass-market retailing channels and the Division’s brands developed are hair care, skincare, make-up and perfume products that meet the aspirations of all of its customers. Most famous brands in this category are as: L’Oreal Paris, Garnier, and Maybelline New York.
The Luxury Products Division develops global prestige brands sold in exclusive and selective outlets. Its mission is to offer customers personalized advice and service. There are many brands in this category on which company can be proud of are like: Lancome, Biotherm, Helena Rubinistein, Giorgio Armani, Ralph Lauren, and Paloma Picasso. The Active Cosmetics Department designs and markets dermo-cosmetic care products sold in pharmacies and specialist sections of drugstores. Its products offer consumers proven safety and efficacy, backed up by pharmaceutical advice and dermatological prescription. The most sold brands are Vichy and La Roche-Posay.
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