Feb 10, 2012
Trying to be creative when devising your marketing plans for the year can be challenging but, if you're looking for something unique that might really help boost your brand awareness, it is worthwhile considering taking part in marketing events.
These public occasions give you the opportunity to tap into areas of the market that are still unfamiliar to your company or campaigns - plus, you can talk directly to future customers and clients, giving yourself a better idea of what they want to get out of your services.
If you really want to leave a lasting impression on potential consumers, give out free promotional items with your company's name, logo or campaign printed on them so passersby will be reminded of your brand identity time and time again.
Give people a treat
Most people don't turn down free food - and giving out complimentary sweets and treats is one of the best ways to attract attention from those walking by.
Place tubs of goodies on your stall and make sure your name is printed on them so visitors can immediately see who you are.
Or, you might prefer to give away packets of sweets so people can take the treats away with them and be reminded of your firm whenever they reach for something tasty to eat. Boxes of mints and small pots of chocolates are a great idea.
You might also wish to offer something fancier, such as a hamper as a prize for a raffle or tombola, which will attract attention from passersby, as well as allow you to take down details of potential customers which you can follow up after the event.
Offer promotional packs
Something else that could be a solution to your marketing needs is to give away promotional packs on your stall.
While freebies such as printed pens are great at attracting people's attention, if they can receive an entire bag full of goodies, they are more likely to head over to speak to you.
This will also allow you to give them lots of promotional items that they can use every day or give to friends and family, thereby spreading the word about your business further afield.
Fill branded tote bags with promotional pens - which are always useful to have around the house - along with bookmarks, badges and notepads, all with your company's name on them. Recipients are sure to be clear on what your brand identity is once they begin using all these products.
What's more, the goodie bag can double up as a useful shopping bag for when they're on the move or provide them with something to carry their things to and from work, with the added bonus of attracting the attention of passers by.
Make your promotional gifts stand out
Marketing events are full of companies trying to promote their business to prospective clients and customers, making it challenging to make your firm stand out from the rest.
However, don't feel defeated, as there are plenty of things you can do in order to tempt people over to your stall and away from competitors.
Why not offer them a promotional product that is unusual or special that they will definitely want to get their hands on?
You could hand out free wallets, health pedometers or pop-up ice buckets, as these are all sure to be items they won't find elsewhere at the event, making your stall a unique place to be.
Or, you could enter attendees into a competition to win something special, such as a camcorder or digital photo frame, which will help grab their attention and give you the opportunity to market your brand identity to the winners - and everyone else who enters.
These tips could help you secure more business easily, but don't forget to take a supply of lanyards, banners and wristbands to the event, as these will help quickly identify who you are and what you stand for to passersby.
If you have seen any great tips for marketing at exhibitions or trade shows, we'd love to hear to from you. Post a comment and let us know!
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