May 8, 2012

Impact of Logo & Tag Lines on Visual Branding Strategies

Why a competitor's business gets more attention than ones? The answer just may have to do with the elements that go into how memorable the business and that has to do with branding. For this particular scenario think of branding as predefining statement “what a company is all about in the minds of its clients”. Good branding differentiates one product and services in a positive way that really sticks in the minds of potential customers. 
The key elements of that branding are of two kinds such as: 
  • An attractive, easy to read, and memorable logo 
  • A great tag line, assuming product is fabulous, it all comes down to image. Graphic design can play a huge part in that image. 
However, some key things to consider are following: 
A great logo, it is a great deal of attention to company name and believe it speaks to that what company are and what company does. Great! Now the need is to wrap a graphic image around that name to carve out a prime piece of real estate in the target customer's mind. That is exactly what a great logo can do. 
Furthermore, keep in mind that a powerful logo has a strong, balanced image with no little extras that clutter its look. It is a distinctive and bold in design, making it easy to see at a glance. It has graphic imagery that looks appropriate for the business. It works well with the company name. It has to be done in an easy to read font that communicates the business clearly and looks good in black and white, as well as in color. 
A distinctive tag line, it is a three to seven word phrase that accompanies the logo. It expresses company's most important benefits and/or what company wants for customers to remember about working with it. Think of it as the words want to linger in company target customer's mind about it and what it has to offer. 
Great tag lines appear to be effortlessly created because they just seem to flow. In fact, creating and refining one takes time, just like designing a great logo. The benefits of taking the time to craft a great tag line lie with the tag line's stickiness. Great tag lines stick in your memory. Could there be a better way to attach the image of quality to a product? The tag line capitalizes on that image well with words that stick in the mind and exemplify good taste. Creating a great logo and distinctive tag line are critical in creating a brand that provides the perfect image for the company and great ones just might be memorable enough to company.

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