How consumers think about your brand relative to your competitors? Get complete knowledge of marketing and brand management. OnlineMarketingIcons.com helps you in creating smart marketing strategies, managing your brand reputation online, measuring your brand equity and evaluating your brand's strengths and weaknesses. Be a smart marketer.
Popular Posts
-
Exceptionally one can hate chocolate. People love chocolate as a gift to give it or receive it from a friend. One can adopt it as a best pos... -
The CBBE model approaches brand equity from the perspective of the customer – whether customer is an individual or an organization. The CBB... -
‘A structured approach to assessing the sources and outcomes of brand equity and the manner by which marketing activities create brand value... -
The company named “Nestle” which is a Swiss word having mean “Little Nest” started her working from the day when “Henri Nestle” was in searc... -
The typical product life cycle has five stages named as Product development, Introduction, Growth, Maturity and Decline. This concept of PLC... -
Rolex watches have proved to be the outstanding watch company par in excellence. Hans Wilsdorf founded it in 1908. Rolex became his fame as ... -
CBBE has bottom to top 4-levels as: 1 – Level: Salience Salience means awareness. Nestle Cerelac has high brand awareness among its cust... -
In 1940’s, Dick and Mac McDonald were searching for a way to improve their little drive-in restaurant business in California. They ditched t... -
This type of Brand Architecture uses the company name to "Masterbrand" all of its products or services offerings e.g. Heinz, GE ,... -
Branding Strategy of L'Oreal has enabled the company to spread its' business not only in Europe and America but also in Asia. L'...