Sep 30, 2010

Harry Winston opus watches celebrations and innovations

Traditionally known for its diamond jewelry, Harry Winston launched its first timepiece collection in 1989. Watch and Jewelry retailer Harry Winston celebrated ten years of its Opus timepiece collection in September inviting all ten independent designers to join in the celebrations. The gala dinner event took place at the Harry Winston Manufacture in Geneva, Switzerland, and drew together the ten independent watchmakers the brand has collaborated with on the ten individually created watch models, since the Opus collection’s launch in 2001.Rare Jewels of the World Harry Winston The creators of the ten Opus models were in attendance, including François-Paul Journe, Antoine Preziuso, Vianney Halter, Christophe Claret, Felix Baumgartner, Robert Greubel and Stephen Forsey, Andreas Strehler, Frederic Garinaud, Jean-Marc Wiederrecht and Eric Giroud, Jean-François Mojon.
A new Harry Winston timepiece may interest watch fans looking for an item that suggests a fine and rich design. One of the main points about the Harry Winston Midnight Chrono Tourbillon is the use of the tourbillion mechanism, a device that was invented more than 200 years ago and can be viewed in working motion via a window in the left hand side of the timepiece's face. This feature is neighbored on the watch face by a time display that is off-centered, a common design unique to products from Harry Winston, who first got into the jewellery and timepiece industry in 1932.Harry Winston Watches
To help wearers to identify the current time, a dark blue color is used for both a chronograph minutes counter and a seconds hand, which contrasts brilliantly with the rest of the color scheme for the watch which is available in either rose gold or white gold. The case measures in at a size able 44mm and is able to have power reserves of up to 72 hours. Finishing off each edition of the timepiece is a black alligator strap.
About 7 years later in 2003 the Opus 3 watch was finally heading into production. In terms of believing that this thing would take that long to design and build all agreed. In actual fact through its it could took this much time to figure out how to engineer that watch as there are an above average number of rotating discs. The time is displayed from the top down and the middle numbers, the ones in red, is the day. The Opus 3 is limited to 50 pieces and each one costs $80,000. According to Harry Winston all 50 preorders are still intact since 2003, with zero customers asking for a refund. If that isn’t a evidence to brand adherence than what it is!

Sep 29, 2010

Renormalization of P& G detergent brand portfolio

Companies like P&G are a force in the world. Its market capitalization is greater than the GDP of many countries and serving consumers in more than 180 countries. With this status comes both responsibility and opportunity. Responsibility is to be an ethical corporate citizen but opportunity is something far greater and is embodied in company Purpose statement. “We will provide branded products and services of superior quality and value that improve the lives of world’s consumers, now and for generations to come. As a result consumers will reward us with leadership sales, profits, and value creation, allowing our people, our stakeholders and the communities in which we live and work to prosper”. Simple, at P&G, we touch lives in small but meaningful ways. Billions of them, everyday! (P&G spokesperson)
The Procter & Gamble Company (P&G) plans to convert its entire U.S. and Canadian portfolio of powder laundry detergents to a new compacted formula beginning in February 2011, which is expected to reduce waste and save energy and water. The new compacted detergents provide the same number of loads in a detergent carton that is smaller. Together, the compacted formulas and smaller cartons allow for increased efficiency including reduced fuel consumption and a reduction in packaging, says P&G.
By Compacting its entire carton of powder laundry detergent line-up, if consumers follow dosage recommendations, P&G estimates that it could help save up to 4 million Gigas of energy each year. The new compacted powder versions of Tide, Gain, Cheer, Dreft, and Ivory Snow brands will clean the same number of loads using less detergent than non-compacted formulas. These detergents join other products in the P&G Future Friendly portfolio, including Tide Coldwater, PUR and Cascade Action Pacs.
Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility under the guise of consumer education. P&G, which owns Tide, Pamper PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 “Clinton Global Initiative” in September of 2009. Now, with a full marketing launch kicking off the week in March, P&G hopes to reach or exceed its original pledge of providing conservation education to at least 50 million households’ consumers by the end of 2010.Tide Free and Gentle High Efficiency
In addition to television advertising and an extensive social networking and consumer engagement component, more than 15,000 retail locations will participate in the initial phase of Future Friendliness. Tide laundry detergent provides an example of it firstly on P&G and intends to market its items under this particular plan.

Product Life Cycle (PLC): Marketing Strategies for each stage

The typical product life cycle has five stages named as Product development, Introduction, Growth, Maturity and Decline. This concept of PLC is only applicable to products falls in the category of fast moving consumer goods on a large scale. Not all products follow this cycle like Fads, Style, and Fashion.
Product Development: It begins when company develops a new product development idea. Other conditions included when product sales become going towards zero, Investment costs inclined towards high on graph or when profits become start displaying on negative on measuring.
Second comes Introduction stage, in this usually sales are in low category, high cost per customer acquired, negative profits, Innovators are targeted, and a little competition exist in market. At this stage product usually consist of only some basic features, price should set as cost plus some basis to generate initial sales, and build selective distribution. As far as advertising is concerned create awareness among early adapters and resellers/dealers. While in sales promotion one should focus on heavy expenditures on creating big product trials in the market.
Growth stage brings changing scenario like rapid rise in product sales, average cost per customer, profits start rising as well, early adapters are targeted, and with all these factors competition going to start as a strong one unlike previous stages. In this stage marketing efforts could be as offering of product extension and service and warranties. Price should be focus on market penetration. Distribution at this level could be intensive and awareness will be more towards masses. At this stage as consumers increase and product demand exist in the market thus reduce the expenditure on sales promotions.
Maturity is just like spring season which comes along with it peak sales, very low cost per customer, high profits, product starts to touch middle majority customer as target, and on product good will and awareness it is start diminishing competition. All these happens just in action due to implementation of diversification in brands and models, price should set to match the heavy competition, even more intensive distribution is suitable for the product, in advertising there arrive a need to stress out the emphasize on the product benefits all core, functional and augmented along with unique selling prepositions. Sales promotion should focus on to increase in brand switching.
Everything when it starts would be possibly with lapse of time towards the end to its decline stage. It shows decline in sales and profits, low cost per customer, Laggards are targeted, and also in competition decline exist. At this stage a marketer should focus on phase out weakest items, cut price by displaying discount usually by percentages, again selective distribution with an aim to phase out unprofitable outlets, advertising should reduce to a needed level only for loyal customers, sales promotions should be reduce to minimal level.

Sep 27, 2010

Nokia X6 8 GB

Nokia handsets own the entire world hearts and minds. Nokia has become the most popular brand of mobile phones due to its quality, augmented services, and unique & innovative features. People can trust Nokia and can pick any handset by keeping their eyes closed.  Its quality products are making people hearts delighted and hence earning its goodwill. In June 2010 Nokia announced a new handset named as “Nokia X6 8 GB” which released in July 2010. It’s projected through its name that the handset has 8 GB internal memory to data storage which is a big one and good enough.
Nokia X6 8GB is so slim that it is easily slipped into pocket having dimensions 111 x 51 x 13.8 mm which weighs only 122 grams. It has a TFT capacitive touch screen which is filled with 16 million colors and is of 3.2 inches. Moreover, the screen has proximity sensor for auto turn off, accelerometer sensor for auto rotate and scratch resistance glass surface. All these amazing features increase its rating and demand in the market. It has a camera of 5 mega pixels with dual LED flash, video light, auto focus. It has other features as well like GEO-tagging, Blue tooth, and Wi-Fi etc.
The Nokia x6 is a beautiful looking phone and it fits in hand like a phone should. Anyone can get a good firm grip unlike the other slab-type phones that when held tightly feel uncomfortable and unnatural. The x6 has a brilliant camera with double led flash which is great for low-light conditions. The best and loudest speakers of any smart-phone and it have two of them. Other than advantages there exists a negative point that it is a little bit slow in processing but its voice quality is flawless and amazing according to customers. As by history review of Nokia it always cares about its customers’ priorities regarding handsets. The Nokia X6 has now been updated to include a 16GB version which is coming with Music offering and will be available at a lower price too very soon. 
The Nokia X6 Leather Wallet Case consists of a wrap-around cover with a magnetized press-button fastener. The back and front are padded, so as to protect Nokia X6 but the spine is simply double-ply leather. Fortunately, the most commonly used button, the key-guard, fits nicely and allows you easy access to the button. The left-hand flap has a space to keep a couple of business cards. There is even a cut away on the back for the X6 5-Mega pixel camera with dual Flash to poke through. This cutaway sits better, thankfully, so taking pictures isn’t a problem.

Sep 26, 2010

Brand Philosophy

"The philosophy and a total approach to managing companies, as such includes much about changing minds".
Brand derived from brandr means to burn; centuries ago a sign or symbol was developed on human slaves or on animals for identity. So branding have thousands years of history.
Managing the company is a total way for creating , making and keeping the brand promise.
Branding has two perspectives:
  • Cognitive based on logic; product related branding, advertise and promote the features of the brand. A rational appeal is used by the marketer
  • Affective based on feelings; emotional appeal is used. Branding is 100 % non-rational and play with human emotions and touch emotions.
Coke which has the highest branding value in the world uses branding strategies based on affective part of it. It always uses emotional appeal for its brand that touches the emotions of human beings.
A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods & services of one seller or group of sellers and to differentiate them from those of competitors.
For successful branding, must consider the following points:
  • Brand is the promise that you deliver by advertising and promotions so must realize that you fulfil your promise by providing solutions to customers
  • Branding is not just advertising or promotion but representation of yourself, your company because it creates lasting impression in your prospect's mind.
  • While doing branding you must realize the customer that you are the only solution of his/her problem.
  • Tag line is as important as reminder of the brand
  • Branding seeks to distinguish your company's product or service from the competitor
  • Powerful brands increase employee satisfaction, loyalty and achievement drive.
  • Outside-in approach always use for successful banding
  • The marketer must do research on customer needs continually and then uses this research in branding strategies so that customers become loyal to your brand
Two approaches used in Branding:The Gift
Inside-out approach is focused on product attributes. What the company actually makes or provides, talk about features of the product. Heavily promote or advertise company's offerings to generate profit or to make sales. Create awareness of the brand among the customers.
Outside-in approach focus on customer needs instead of company offerings. In this approach a marketer analyses the current needs of the customers and make the brand according to the needs of customers. He/she promotes actually what the customer wants. They better serve the customers and provide solutions of customer problems.

Sep 25, 2010

Nestle Brand Portfolio

The company named “Nestle” which is a Swiss word having mean “Little Nest” started her working from the day when “Henri Nestle” was in search of a healthy, economical and easy to use alternative to breastfeeding for mothers. Mr. Nestle was a pharmacist by profession. Behind all these efforts was Mr. Henri Nestlé’s first customer. He was a pre-mature infant who can’t tolerate neither his mother’s milk nor any of the other conventional substitutes. People quickly recognized the worth of Mr. Nestlé’s product after it saved the child’s life. 
Today “Nestle” is in a number of “Process Food” businesses other than “Baby Food” like Juices, Dairy Milk, Bottled Water, Coffee, Yogurt, Noodles, and chocolates.
Nestle has eight (8) product lines or categories overall. The strategy used by Nestle is the Family branding or Corporate branding in which word ‘Nestle’ is attached to all the brands in all Categories. Every product line meets the specified needs of target customers. But overall, the market of Nestle based on consumers who want quality products and not compromise on price.

Sep 23, 2010

Brand Revitalization

Consumers as innovators have offered a deeper insight into what motivates private innovators who are neither financially nor contractually committed to come up with improvements to existing products or innovations. Innovative consumers’ in the internal R&D processes with company professionals can spin off global top line brands just due to their active consumer involvement. However, the brand revitalization is actually opening for a range of new consumer experiences and interpretations. 
Usually when a brand begins to lose its market share the company of that brand faces difficulties in harvesting it or even sometimes go for sell it out decision. But it is often more effective for a company to breathe new life in the failing brand. Great brands who never ever fail basically stand on the movement of society’s mean what is going on all around us especially people likes and dislikes. Brand can achieve the eternal success only by making functional and rational benefits for its consumers. Now-a-days this milestone only would be possible with emotional benefits.
Decade by decade and generation by generation the brand could only maintain its position in the market place by staying relevant to the ever evolving consumers. Moreover, in total there are only nine brand drivers exist which could set the value and future of any brand. These are named as 1) Story 2) Authenticity 3) Rituals 4) Icons 5) Community 6) Specialization 7) Lore 8) Language and 9) Rivalry. 
Great brands always attach a story line with them that made them popular among consumers. The popular British made car “Mini Cooper” has also such a story line. This car won the race title three times. Later on BMW purchased it and market it with this story line. Consumers are heavily influenced by how a particular brand made and come to them. When buying a brand consumers always give a judgmental look to the brand authenticity other than price  and quality. 
Ritual like religion is used to make bonding between consumers. And it also bonds the consumer with the brand. Icons are the special symbols, pictures, or a signs to denote a brand like McDonald’s Golden arches. It is a valuable source of differentiating brand from the rest of clutter. Community is a special group of people which are associated with each other based on brand like or dislike. Sometimes in branding of a product companies claim that they are specialized in a particular brand category. It is quite a sharp and useful technique but a bogus one too. It actually limits the boundaries in sense of innovation and can be dangerous in a case of brand revitalization. 
Lore means secret. Many companies usually in the food and beverages claim that they have their secret formula. Like coke and KFC. Language can also be a strong tool in branding, in fact it is much stronger as compared to images or song like BRRRRRRRRRRRRR for coke is a special language for coke identification. Lastly rivalry means coke would not be what it is today if Pepsi did not exist. Rivalry strengthens the brand community always. Most importantly, it helps in branding as what the brand is could only be easily stated if one knows what the brand is not! Compromising Positions

Sep 21, 2010

Brand in focus: Versace

The first Versace boutique was opened in 1978 and its popularity was immediate.  Now-a-days Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes Luxury clothing, Accessories, Fragrances, Make up and Home furnishings under the various brands of the Versace Group.  
Gianni Versace was killed by Andrew Cunanan on July 15, 1997. His sister Donatella Versace, formerly vice-president, then stepped in as creative director of Versace and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace also owns 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last “say” of the sale and other important details in the Versace clothing line. Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace. In addition to these businesses they are also operates a hotel, the Palazzo Versace. 
There are several product lines which make up Versace. They are: Gianni Versace Couture, Versace Jeans Couture, Versace Home Collection, versus and Versace Collection. Gianni Versace Couture, which contains high-end, often handmade apparel, jewelry, watches, fragrances, cosmetics and home furnishings, is the House's main line. Donatella Versace directly heads this line and designs a vast amount of the items. This label has been renamed simply Versace due to Gianni Versace's death, the other Versace label named Versace Collection is the second high-end line of the group and is designed toward younger more fashioned people, the logo is discreet and consist in a hollowed V surrounded by the classic Greek frieze or is signed in all word with the word "collection" written smaller in black at the bottom line of the name Versace in Hollowed letters or in white. The Versace Sport line has been stopped in 2008 due to large counterfeiting of this line, damaging the Versace brand image. 
Versace Jeans Couture, a casual clothing line, focuses on informal clothing and high-end denim and classic Gianni Versace print shirts. It is readily available and comparably affordable. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops. Versace Sport encompassed active wear and accessories. The name was often printed on t-shirts. 
Versace eyeglasses are part of the Versace collection and manufactured under license by the Luxottica group.[2] They are as famous as all Versace lines and they are quite different in comparison with the eyeglasses offered by the competing designers. They come in various forms and designs but they tend to have frames with softer angles. Versace eyeglasses add to the wearer's personality and image with their simplicity and elegance. They are the preferred accessory for a wide variety of people, with different personalities and face shapes. Moreover, the Versace frames are smaller and rounded than other designer frames which increase their potential on the market.
Versace watches line is produced under license agreement in Switzerland. Versace perfumes and home interior are also available in world’s top fashion industry. Recently, In 2010 Versace unveiled the first Versace mobile phone, the Versace unique, also the first ever 'luxury' multi-media, sapphire-crystal touch screen mobile phone. It comes in a variety of colors, from grey mink to hot pink, lilac to pop red, and costs from $5,600 to $16,000, depending on the trims, available in stainless steel or solid gold. The interior software was done by Modelabs and LG. It is hand-assembled in France, and available only in select Versace boutiques.

Sep 20, 2010

Brand in focus: Always

Always is a brand of feminine hygiene products, including maxi pads, pantiliners, and feminine wipes. They are all produced by a renowned company Procter & Gamble in 1983. Always is sold under the name Whisper in Japan, Singapore, India, China, South Korea, Philippines, Pakistan, Thailand and Indonesia. Brand developed a wide range of products designed to fit different body types, period flows and preferences. From periods to spotting to urine leaks to discharge, no matter what a feminine hygiene needs. 
Looking good and feeling great is a key to boosting your confidence and taking extra-special care of yourself help you live a happier, healthier life. There is more to living a safe and happy life that is the fact everyone needs to keep herself protected from the things that can bring her down. Things like infections, gynecological problems, and even leaks too. The product is available in many sizes and shapes like Always Ultra Thins; it has less bulk with great absorbency. There are special Leak Guard Core plus Barriers helps pull fluid deep into the middle of the pad and away from the edges to give protection where one need it most. Also, Always Ultra Thins' soft, cotton-like Dri-Weave is softer than ever for a more comfortable feeling. 
Always Maxi have a gently contoured shape that's wide in the center and even wider in the front and back to help give you protection where you need it most. They also have channels that help to keep fluid in the center of the pad. Always Maxi's soft cotton-like Dri-Weave is softer than ever, and helps provide clean, dry protection. Dri-Weave is made up of one-way, cone-shaped holes that quickly pull fluid into the absorbent Leak Guard Core and keep it there to help keep you clean and dry. Always Pantiliners are available in five sizes such as Thin, Thong, Regular, Long, and Maximum Protection and they are small, thin shape that fits comfortably in many types of panties. Always Pantiliners are for an everyday clean feeling.
Always Feminine Wipes are soft and lightly scented to help one feel fresh and clean all day, every day. They are perfect for freshening up during a period time, after activity or anytime one just want to feel fresh. And, they are flushable for easy, means no worry disposal. It is just one more way Always helps a woman to have a happy period. Always Feminine Wipes are available in a 40-count tub and 45-count refill pack also. 
And lastly Always Infinity, a pad that pulls its own disappearing act. It is no illusion but it is Always Infinity. They are unbelievably soft and flexible pad made with an incredible material that absorbs four times more than one may need. It is so amazing and it makes fluid seem to POOF! Just like Magic. 

Sep 17, 2010

Branding strategies can optimize consumers’ shopping: Wal-Mart Scene!

To appropriately understand the scenario the discussion could involve a few practical examples of some renowned organizations. Brands who have been growing day by day actually knows all about its consumers mean to say their taste, buying capacity, and also even frequency of use of a particular items. Mostly stores like Wal-Mart focus on this issue to better serve its customers and helping them in optimizing their shopping benefits. This also can be recognized as a value added service.  No store can give customer more variety until they reduce a certain SKU-Stock Keeping Unit of a particular product. And it is not an easy decision too. Moreover, this reduction not only caters the national brands but store brand itself survive in the same manner. 
Wal-Mart is also redefining the roles of individual categories in its stores and rethinking the depth and breadth of product assortment choices. As part of this role re-definition, Wal-Mart is reconsidering the role of national brands for some of its categories. For example, if the category is not considered a significant profit-builder and is somewhat additional to the needs of Wal-Mart’s customer base, that category becomes a prime candidate for reduced shelf space and significant SKU reductions. 
In some categories, retailers are figuring out that national brands are not always the drivers of the category and are looking to reduce the number of national brands on the shelf significantly, while expanding the presence of their own more profitable store brands. Always remember that the premise of reducing shopper confusion and eliminating non-productive SKUs makes an incredible amount of sense, but carries considerable risk if not managed correctly. For retailers the discontinuing items with high shopper-loyalty risks driving the shopper to a competitor’s store. 
When shoppers arrive at the shelf, it is essential to understand how they organize their needs and make purchase decisions. Understanding these behavioral dynamics will provide valuable insights that define both shelving and assortment principles. Once the way the shopper uses the product and makes purchase decisions has been defined, then organizing principles for SKU, line or brand rationalization can be established. Which approach has the optimal impact on the category and the shopper must be determined. Simply eliminating the bottom 20 percent of SKUs based on velocity may not necessarily reduce confusion at the shelf. In fact, it could potentially result in low velocity/ high-loyalty SKUs being discontinued, which could cause shoppers to choose an alternate store. 
The end game is to reduce shopper confusion and improve category metrics result will be and satisfy shopper choices at the category segment level. This is not a one-time event but an ongoing, evolutionary process that requires a shopper lens on the category and the appropriate tools to effective and incremental category growth. 

Sep 16, 2010

Nestle Breakfast Brands

Breakfast has been declared the most important meal of the day. It’s the first meal after one’s body has been resting all night and this is the meal that is going to fuel the body and prepare it for the day ahead. Children, teens and even adults benefit from a good breakfast. A bowl of cereal is an ideal way to start an ideal day. Nestle cereals are available in two varieties, NESTLE CORNFLAKES “275g and 150g boxes” and kids’ favorite chocolaty NESTLE KOKOKRUNCH “330g and 170g boxes” are delicious cereals made from wholesome grains and packed with Vitamins, Calcium and other minerals.
Breakfast is the first chance the body has to refuel its glucose levels, also known as blood sugar. Glucose is the main energy source for the brain and is essential for its function. Blood glucose also provides energy to the muscles for physical activity throughout the day. Having a good morning meal will curb the hunger for the rest of the day. In fact, people who eat breakfast tend to be leaner than those who do not. According to one study missing breakfast is associated with a four times greater risk of obesity! 
Kids who have breakfast tend to have better concentration, problem solving skills and proper hand-eye coordination throughout the day. Breakfast eaters tend to eat healthy overall and these eating patterns usually continue into adulthood which may protect them from heart disease and even some other serious health problems. Breads, cereal and porridge are great ways to start the day and are low in fat too. Try to have cereals that are high in fiber, with at least 6 grams of fiber per serving, but low in sugar normally less than 10 grams per serving, add low fat milk and fruit. It will leads to a healthy morning meal.
A glass of Vitamin C-rich orange juice is also good as it helps build our immune system that can protect against diseases. Finish up with a glass of milk or a bowl of yogurt for morning dose of Protein, Calcium, Vitamin A and B Vitamins. An egg is also a good source of Protein as it has all the 9 essential amino acids that are the building blocks of Protein and actually makes one’s breakfast healthy. Eating breakfast everyday can help a person to lead a healthier and happier life forever. This is all focused in branding strategies of “Nestle Breakfast Cereals Campaigns and advertisements”. 

Sep 15, 2010

Brand in focus: Maggi Noodles

Maggi noodles are a brand of instant noodles manufactured by Nestlé. It is quite popular in many countries like India, South Africa, Brazil, Nepal, New Zealand, Australia, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines. Nestle recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'. Not only this but to cater health conscious buyers whole wheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India and Pakistan. Atta means flour is used in preparing most forms of wheat based breads in India and Pakistan.
This move helps the brand in these areas of suburban mothers who feed the noodles to children as an after school snack only. From now to onward the primary customers of the brand are exactly these mothers too. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In fact, "Maggi" has become a well-known brand for instant noodles in India and Pakistan.
It just takes few minutes to prepare the dish. They also provide taste maker along with the noodles. This is very handy for all moms and most of the children would love to eat Maggi noodles. All we need to do is boil water and add noodles to it and keep it for few minutes. Then in a vessel fry taster maker, vegetables like beans, carrot, onion but vegetables are optional just to add taste and add noodles. It’s a ready to serve. Both vegetarian and chicken noodles are available in the market. Really it’s a fun food which is easy for both moms and kids to prepare.
The Tag lines of brand is as: First one, Mummy bhook lagi hai, then Bas 2 minute, then third one was as Fast to cook & Good to eat, and finally “Health bhi, Taste bhi”. These are famous among kids. The brand is positioned as a health product. Target market was initially only kids but now-a-days everyone due to fast moving lifestyle. In marketing strategy company is using 360 degree marketing technique. In its branding campaign company is promoting brand by sponsoring many kids’ events. Also it is spending huge amount on electronic and print media advertising. It can be seen easily that consumers’ have an emotional bond with the product. On several occasions company does aggressive marketing by providing free samples of the product. 

Sep 14, 2010

Brand in focus: Nestle Fruita Vitals

Recently Nestle change its juices brand name as Nestle Fruita Vitals. This is due to many new entrants in the juices product category. Till now Nestle is the market leader. But to become a market leader and gaining such type of success is not an easy task and requires a lot time & efforts. 
The brand Nestle Juices always keep in mind the consumer variations in not only in taste but also in their drastically changing western lifestyle. It is available in many flavors like Orange, Apple Nectar, Red Grape Nectar, Pineapple Nectar, Chaunsa Nectar, Guava Nectar, Mango, and Orange Mango drinks. 
Nestle Orange Fruita Vital is low in calories and rich in fiber and vitamin C. It is the most beneficial drink to health among all juices.  Moreover, it is the one who is equally good for the health of a diabetic patient as it contains no addititive sugar. It can be use as an anti-oxidant which reduces the factor of aging. Having Orange juice everyday is a great way of strengthening the body resistance against infections and diseases. It helps in maintaining a healthy lifestyle. 
In Nestle Fruita Vital Apple Nectar have no fat and any kind of other cholesterol elements. It is being prepared through the finest quality apples and 100% clear drink. Nestle Fruita Vital Red Grape Nectar have beautiful red color drink. It is very much popular among children as well as other age groups. Red Grape has a unique property to clean internal body organisms. It is also a fabulous source of Vitamin C and Potassium which helps in regulating the body against all heart diseases and high blood pressure. 
Nestle Pineapple Nectar is also a smart choice for Vitamin C and it is also can be use as an anti-oxidant. The other function of an anti-oxidant is to prevent body functions from free radicals which are the main cause of aging. Made from premium pineapples Nestle Fruita Vitals Pineapple Nectar brings the exotic taste of pineapples with a refreshing tropical flavor. Nestle Fruita Vital Chaunsa Nectar is prepared from the finest quality Chaunsa mangoes that are procured from the best fruit farms. The 100% rich mango nectar is nutritious, refreshing and wonderfully delicious. It helps to replenish the lost vigor during workouts and enhances the fitness by providing fortified energy endowed with dietary fiber, Vitamin A, C & E. 
A chilled glass of pink Nestle Fruita Vital Guava Nectar is not only great in taste but is also wholesome in antioxidants making it very nutritious. Guava Nectar is rich in Vitamin A, Vitamin B, Vitamin C and Niacin and due to excessive fiber content it is an effective fat burner. The refreshing burst of fruity fun of Nestle Mango fruit drink made with the juiciest, sweetest mangos to bring up the taste to buds. Feel and discover Nestle Orange Mango fruit drink made with the racy, sharp oranges and mangoes is really a worthy treat to its consumers.
Nestle Fruita Vitals have a lot of competitors like Shezan, Fresher and now Engro’s “Olpers Olfrute”. None of them could attain a hype or even a fed and nor could be in as a fashion or trend. Introducing a product as a brand initially is can be just happen in a limited days but developing and grooming it for life time is far away from it. Actually Products are made in the factory but surely brands are created in the minds. 

Sep 3, 2010

Brand in focus: Colgate

It is a brand of Colgate Palmolive who is a big manufacturer of a wide range of toothpastes, toothbrushes, and mouthwashes. The more famous “oral hygiene” product line among all is Colgate tooth paste. It is available with many variations like Colgate Total Tooth Paste, Colgate Cavity Protection Tooth Paste, Colgate Simple White Tooth Paste, and Duraphat. 
Starting with the last one, Duraphat is a professional strength paste intended for the treatment and prevention of dental caries. The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries. The prime constituent is sodium hydroxide and it is sometimes prescribed as part of a program of fluoride therapy. It is available as a prescription-only product.
Colgate Total contains the anti-microbial ingredient triclosan, which reduces the number of bacteria that cause gingivitis, cavities and halitosis. Although most Colgate toothpaste brands use sodium fluoride, the Colgate Cavity Protection variety instead contains Sodium monofluorophosphate as the active ingredient. A whitening toothpaste that is "Clinically-proven to whiten in 14 days". Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth. It utilizes two separate chambers that contain a whitening agent and a cleaning gel.
Colgate has a toothpaste and toothbrush mascot for children's entertainment, "Dr. Rabbit", which has also been used in three VHS tapes that teach about dental health and advertise Colgate toothpaste. These include Dr. Rabbit's World Tour and Dr. Rabbit and the Legend of the Tooth Kingdom. In each advertising company emphasize its brand characteristics like Unique triclosan copolymer formula helps ensure delivery and retention of triclosan to teeth and soft tissue, Works for up to 12 hours to help prevent bacterial plaque formation, ADA Seal of Acceptance, and Only toothpaste approved by the FDA to fight plaque and gingivitis. 
Moreover, children tell about their experience with the tooth paste in the form of product benefits Provides long-lasting antibacterial protection, more plaque and gingivitis reduction than regular fluoride toothpaste2+, Safe and effective, Professional confidence, Effective against caries, gingivitis, plaque, calculus build-up and malodor, and Patient compliance. The important thing to note is that company has pretty good segmentation based on functional aspect but in the demography part it also focuses the children. The product range for children contains My First Colgate, Colgate Dora the Explorer Mild Bubble Fruit Toothpaste , Colgate SpongeBob Mild Bubble Fruit Toothpaste, Colgate Pop Stars, Colgate 2in1 Kids Strawberry, Colgate 2in1 Kids Watermelon. The Colgate has a few ranges in mouthwashes as Colgate Max Fresh with Mouthwash Beads, Colgate 2in1 Oxygen Whitening, Colgate 2in1 Whitening, Colgate 2in1 Icy Blast. 

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