This branding strategy based on the fact of turning strangers into friends and then friends into customers. When first introduced it changed the entire outlook of marketing and actually dramatically changed the beauty of one’s business bottom line. The first, most common, most expensive, most ineffective and most old-fashioned is interruption marketing. The New Rules of Marketing
That is marketing such as a TV commercial, radio spot, magazine or newspaper ad, telemarketing call, or direct mail letter interrupts whatever one’s doing to state its message. Most people pay very little attention to it because now more than ever there is so much of it and also because many minds now unconsciously filter it out. While the opposite of interruption marketing is the newest, least expensive, and most effective kind. It's called permission marketing because prospects give their permission for it to market something.
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